Bursa, April 14, 2008- Having enjoyed the consumers' trust for years by following the principles of “Taste, Health and Trust” principles, which are in line with food preferences, PENGUEN increases the range of its preserves on supermarket shelves, currently offering preserves of strawberry, sour cherry, rose, apricot, blackberry, raspberry, peach, quince, figs and orange peel, ideal for those preferring traditional Turkish breakfasts.
Having accomplished first-of-a-kind projects in the preserve product category, one of our local cuisine preferences, consumed mainly during breakfasts, a meal the dieticians say you shouldn't skip, PENGUEN continues to offer healthy products in the “touch of mom’s hand” category, thus saving individuals involved in busy city life from the laborious task of preparing preserves at home, offering a good alternative in both budget and hygiene aspects.
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Apparently, preserves continue to be the traditional local cuisine preference in Turkish breakfasts for all those who are accustomed to having one. However, busy careers, increase in urbanization, stuck traffic and lack of time make impossible the laborious task of cutting, cashing, boiling, storage as well as consuming water and energy to cook preserves at home. Also considering the financial aspect of the matter, preparing preserves at home has, indeed, become a rather burdensome task for urban citizens…
Factors like these have pushed Penguen Gıda to start manufacturing preserves. Especially if not skipped by those prone to gaining weight and consumed at an early hour when body metabolism is running fast, breakfasting decreases the obesity risk and keeps one refreshed through the day. Moreover, specialists' recommendations on nutrition and health, easily accessed through Internet and mainstream media, create a certain degree of awareness and sensitivity among consumers. Contrary to the common wisdom, conscious individuals are now aware that home-cooked preserves bear a higher cancer risk due to excessive heat exposure.
Feeling the urge to start doing something as this awareness and consciousness spread and the number of individuals caring more about their health grew, PENGUEN Gıda now carefully selects the freshest, the most natural and beautiful fruits, delivering them to the company facilities without interim storage in a condition as fresh as when picked with the products not losing their nutritive value, in compliance with European standards on hygiene and health. Delivered fresh to Penguen's modern facilities, the fruits are turned into preserves, hot-filled and pasteurized through a thermal process, which means that they are not directly exposed to high temperatures with the fruit color, nutritive value and quality preserved. Filled into jars without hand contact, PENGUEN brand preserves offer the consumers an additive-free, delicious and healthy preserve experience with the fruits keeping their freshness just as when picked from the tree and the product as viscous and as tasty, "as our moms used to make it". Appealing to the Turkish taste in foods, the product is offered additive-free and in glass jars, which should match the expectations of people caring about healthy living. The flavor and aroma of the fruits in each jar are distinct and clear with the jars containing 15% more product in terms of weight than competitors. IT'S ALL 450 G OF PRESERVE!
Moreover, while mainly preferred for breakfast, preserves can be consumed anytime during the day. Offering alternative tastes if spread over muffins, cakes and cookies at meals other than breakfast, PENGUEN brand preserves make it easier for dessert lovers to obtain different tastes.
Planning to export 100% of its production at establishment, Penguen Gıda has achieved the states of the most popular brand in Turkey in the preserves category despite a background of only 12 years on the Turkish market under its own brand, according to AC Nielsen's data for 2007. In other words, enjoying a market share of 10% in the preserves category, PENGUEN has been a market leader in Turkey in 2007.
Last March, the company has received the Consumer Friendliness Golden Quality Award on March 15, 2008, the World Consumers Day in the “Foods Brand of the Year” category, a category that corresponds to one of the 20 industries involved in the Turkish consumers’ everyday life. The prize was awarded as a result of evaluation by Tüketici Raporu (Consumer Report) magazine and the 9th TDAK (Consumer Friendliness Golden Quality) Jury, with the company getting high ratings last March from conscious consumers and Opinion Leaders.
Penguen has been awarded the following prizes and honors: “Brand with the Highest Consumer Trust” by Consumer Magazine in 2004; Canned and Ready Food Brand of the Year according to Consumer’s Report Magazine at the Consumer Friendliness Golden Quality Summit (TDAK); the company with the fastest growing market share on the canned food market by Capital Magazine in 2005; “Golden Brand of 2006” in the canned food category at the award ceremony held by the Consumer Protection Association on 15 March 2006, the international consumer day; “Honor Prize of the Consumer Academy” awarded at the Anatolian Consumer Congress held by Consumer Magazine in 2006 as a result of a research conducted in the canned food and preserves field; and Consumer Friendliness Golden Quality Award given by Consumer Report Magazine in the “Food Brand of the Year” category on March 15, the World Consumer Day.
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