By deciding to make an investment in the food sector, Gençoğlu Family founded Penguen Gıda in Bursa which seems the heart of Turkey’s most productive cultivation areas.
The production and subsequently export process started in the plants of Penguen Gıda as the most modern frozen food plants of Turkey.
After a successful season as a result of strong demand and positive feedback, preserved products factory was established and private label productions were launched.
The inital foundations of HACCP applications that is a requirement of food industry were laid.
The firm started to generate and document traceability records of the process from the raw material to the customer.
The company took the first step of branding by taking place in the internal market with its own brand. Penguin products on the shelves of all markets with established distribution network was in place.
The company went public in stock market of IMKB with the abbreviation of PENGD.
As targeted, in the first months of the year, its management systems were certified with ISO9000 certificate.
As Penguen has become a brand in strong demand in the Turkish market, its success also made a tremendous impact among Turkish citizens living abroad. In order to met their demands, dealerships were awarded in Germany, England and the USA and thus quality products of Penguen were reached to customers living at abroad.While it had been exporting only as Private Label to the foreign countries, Penguen now started to export its own brand. Exporting under the label of Penguen which started with 1-2 mixed product containers reached to 100 containers within 2 years.
“DEG”, one of the leading finance institutions of Germany, got into a partnership with Penguen Gıda in the ratio of 12.74%.
Penguen Gıda continued to its investments chain by adding the production of “Fruit Preparations” which constitutes the raw material of fruit yoghurt and ice-cream industry. Thus, Penguen started to supply products to the manufacturers of dairy products in Turkey.
The firm was selected as the Private Label Manufacturer of 2003 in the category of preserves and jam by Media Force.
The company was awarded as “The Most Reliable Brand” by the Consumer Magazine.
Penguen Gıda was awarded one more time to the highest quality certificate “BRC-A Quality” which is given by EFSIS (European Food Safety Inspection Service) to a limited number of special brands in the world, evaluated by the independent audit and conducting annualy.
Penguen Gıda was selected as the “Golden Brand of the Year” in the branch of preserves in the award ceremony held by the “Association of Protecting All Consumers” on the World Consumers Day – 15th March 2006.It was awarded the prize of the “Honour Award of Consumer Academy” as a result of a survey conducted in the category of preserves and jam in the Anatolian Consumer Congress held by the Consumer Magazine.
Penguen Gıda became the new market leader of Turkey in the category of jam according to the data of AC Nielsen.
Penguen Gıda was awarded the prize of “Consumer Friendly Golden Quality” in the category of the “Food Brand of the Year” on the World Consumers Day which conducted on the day of 15th of March by Consumer Report Magazine. According to the data of the Republic of Turkey Prime Ministry and Undersecretariat of Foreign Trade, Penguen Gıda came out on top amongst the biggest exporter in the field of fruit and vegetable products regarding to the 2007 input.
The company has launched the machine agriculture in the sector of preserves. Penguen Gıda with the harvesting machine that valued at TL 1 Million will bring a new breath of modern agriculture and the the production process of the Penguen Product taking from farm as a raw material to convert into finished products will take only two hours through the machine used to harvest peas.This process could take approximately 48 to 72 hours in the previous system. Savings in time and cost will yield to the agricultural sector as well as the national economy in addition to provide better qualified and high nutritional valued peas to the customers.
